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PUBLIC INFORMATION DIRECTOR 1



The mission of the Louisiana Department of Health is to protect and promote health and to ensure access to medical, preventive, and rehabilitative services for all residents of the State of Louisiana.


Learn more about Louisiana Department of Health


The Bureau of Media and Communications (BMAC) leads internal and external communications for the Louisiana Department of Health. BMAC works closely with the executive management team, senior leadership and program offices to align policy with the goals set by the Secretary and Surgeon General, and to support the department’s Legislative and Governmental Relations team. Additionally, the BMAC team works closely with LDH offices to produce high-quality communications assets that convey public health and department messaging and guidance. All BMAC staff are responsible for creating and enabling clear, concise communication for news media, LDH social media channels, community partners and the 8,000 state employees who implement the department’s programming services each day.

This role requires exceptional writing skills, the ability to quickly understand complex topics, and the judgment to translate technical, policy, and operational information into clear, concise communications. As the primary writer for the BMAC team, this individual will develop and manage key messages, talking points, narratives, scripts, web content, and other strategic communications materials. Success in this role depends on synthesizing input from diverse subject matter experts and stakeholders, managing multiple priorities, and producing high-quality work under tight deadlines.


An ideal candidate should possess the following competencies:

  • Communicating Effectively:  The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
  • Driving Results:  The ability to set and pursue goals, maintain focus amid competing demands, and deliver results.
  • Thinking Critically:  The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

Requirements

Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Qualifications

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties:

Write, organize, and audit written communications (internal and external) for LDH 

  • Develops new and creative growth strategies to be presented to executive management. Collaborate with internal and external teams concerning, public relations activities within LDH.

  • Works closely with the media liaison and press secretary on high-level communications for social media posts or website, updates that address media inquiries or emergency responses for the department, Assists BMAC leadership with creating long-term content strategy across all channels (to be reviewed and approved by executive management).

  • Provides guidance to the communications lead for the Office of the Surgeon General on social media content, Manages the digital media assistant who engages and responds to stakeholders and followers on social channels,  Provides guidance and approval of social media public relations campaigns for programs within LDH, Conducts research to identify social media trends and insights. Optimize spending and performance based on the data collected.

Oversees website vendor relationships, ADA web accessibility compliance, and directs the planning, organization, creation and publishing of web content

  • Designated as the primary Web Accessibility Coordinator.

  • Manages the overall compliance of the LDH website, resolves accessibility issues reported by web or mobile application users, and provides assistance to agency staff, as needed, to create and manage web content that complies with policy and procedure memoranda (PPM).

  • Provides oversight of the LDH Website and reviews requested changes from program offices. Manages policies on website governance and social media responses, comments and posts.

  • Work closely with internal and external teams to plan, develop, and edit content that is accessible to diverse audiences, Updates and reviews all additions and changes to the agency web page made by office webmasters, Research and recommend optimal website layouts and reviews LDH website for optimal search engine optimization (SEO) structure.

Emergency response and crisis communications

  • Responsible for providing additional assistance in internal and external communications, web updates, social media and other BMAC responsibilities during an emergency or crisis.

  • Must be available to staff the Joint Information Center (JIC) at the Governor’s Office of Homeland Security and Emergency Preparedness (GOHSEP), if needed.


Position-Specific Details:

Location: Office of the Secretary / Executive / East Baton Rouge Parish

Appointment Type: This position may be filled as a Probationary appointment, Promotional appointment, or Job appointment (temporary appointment that may last up to 48 months)

Cost Center:  3071080101

Position Number(s):  50687260


How To Apply:

No Civil Service test score is required in order to be considered for this vacancy.

To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page. 

* Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education).  Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

For information on how to check your application status and understand status updates, please click HERE.


Contact Information:

Deanda Thymes

Deanda.Thymes@la.gov

LA Department of Health (LDH)

Division of Human Resources

PO Box 4818

Baton Rouge, LA 70821

225-342-6477


This organization participates in E-verify, and for more information on E-verify, please contact DHS at 1-888-464-4218.

LDH supports Louisiana’s commitment to being a State as a Model Employer (SAME) by promoting the recruitment, hiring, and retention of individuals with disabilities.

Information on the Louisiana Works, Louisiana Rehabilitation Services is available here.

LDH is an equal opportunity employer and seeks to recruit a highly productive and diverse workforce and will provide equal employment opportunities to all employees and prospective employees. Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor.

Date Posted
06/18/2026
Job Reference
OS/DRT/222326
Organization
LDH-Office of Secretary
Location
Baton Rouge, LA
Category
Executive
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